Cliff Bar is named after my father Clifford my childhood hero and companion throughout the Sierra Nevada mountains. In 1990 I lived in a garage with my dog skis climbing gear bicycle and two trumpets. The inspiration to create an energy bar occurred during a daylong 175-mile ride with my buddy Jay. We d been gnawing on some other energy bars. Suddenly despite my hunger I couldn t take another bite. That s the moment I now call the epiphany. Two years later after countless hours in Mom s kitchen Cliff Bar® became a reality. And the mission to create a better-tasting energy bar was accomplished. Cliff Bar has grown since then and still the spirit of adventure that began on that ride continues to thrive each day. As the company evolves we face many choices yet we always do our best to take care of our people our community and our environment. Gary Founder and Owner of Cliff Bar & Company.