CLIF Bar has been the ultimate energy bar for more than 25 years so it makes total sense that it was Born on a Bike. During the 175-mile bike tour I now call the epiphany ride my buddy and I simply couldn t stomach another bite of the other energy bars we d brought with us. After countless hours in Mom s kitchen CLIF Bar finally became a reality with an ideal mix of protein fat and carbohydrates. Back then I never dreamed that we d grow to the size we are today but one thing s for sure: it s been the ride of my life. Gary Founder and co-owner of CLIF Bar & Company family and employee owned
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